Perspectives
Insights on AI Visibility
Perspectives on Generative Engine Optimization, AIO technical foundations, and how AI systems are changing the way brands are discovered and referenced.
Structured data, semantic HTML, crawlability, and the technical signals that AI systems rely on.
How brands get cited, referenced, and represented across LLMs and answer engines.
Assessment frameworks, prioritization approaches, and strategic visibility thinking.
Prompt testing, citation tracking, and how to measure AI visibility over time.
All Articles
Generative Engine OptimizationApril 18, 2026What I Learned From Ahrefs' Study on Why ChatGPT Cites Some Pages
Ahrefs analyzed thousands of ChatGPT responses to understand what makes a page get cited. The findings reframe how we should think about AI visibility — and what actually moves the needle.
Adobe LLM Optimizer: What It Does, How It Works, and Whether It Delivers
Adobe LLM Optimizer is one of the first enterprise tools built specifically for AI visibility. A clear-eyed look at what it does, how its recommendations work, and where it fits in a GEO strategy.
How to Appear in Google AI Overviews: What the Data Actually Shows
Most advice about Google AI Overviews is speculative. Research across millions of AI responses reveals what actually correlates with getting cited.
Entity Clarity: Why AI Systems Need to Understand Who You Are
Entity clarity is how clearly and consistently your brand is defined across your digital presence. It directly affects how AI systems build a model of your brand.
How to Test Whether AI Systems Mention Your Brand
Prompt testing is the most direct way to evaluate your current AI visibility. A structured approach to designing tests that produce meaningful data.
Semantic HTML and AI Systems: Why Structure Matters
Proper use of HTML landmark elements, heading hierarchy, and semantic tags helps AI systems understand the structure and relationships within your content pages.
How to Audit Your Website for AI Readability
A practical framework for evaluating whether your website meets the technical requirements that allow AI systems to reliably read and interpret your content.
What Is Generative Engine Optimization and Why Does It Matter?
GEO addresses how your brand is represented in AI-generated answers — going beyond technical readability to cover authority, entity clarity, and citation-worthiness.
Why Structured Data Is the Foundation of AI Visibility
JSON-LD schema gives AI systems explicit, machine-readable context about your brand. Without it, AI systems are left to infer meaning from unstructured text.
Want Help Improving Your AI Visibility?
Start with an AI Visibility Assessment. Receive a prioritized findings report and a consultation to review your roadmap.
No commitment required · Findings report included · You choose your next step